A mobile game in the clicker genre, available in Telegram messenger. In it, the player becomes the head of a cryptocurrency exchange, and his task is to develop the exchange and increase the daily profit level.

Beginning to Design

Topic: Modern, clean aesthetics

Gold coin with green realistic snake

Dark gray application tones

Gold Accents

Design Requirements

Designing the brand identity of the SnakeChain app began with the development of the coin's appearance, as it is a visual element that will be constantly on the users' radar.

The coin as the main graphic symbol of the game plays a key role in shaping the overall aesthetic perception of the product.

Generating coin appearance

We used Adobe Firefly tool to create the appearance of the coin, as it generates realistic illustrations and has flexible control over the composition. This tool was well suited to the task at hand.

Using Adobe Firefly was the basis for the coin design, but the generated illustrations were not detailed enough, which negatively affected the quality and realism of their appearance. To solve this problem, it was decided to turn to the Universal Upscaler tool from Leonardo AI, which proved to be highly effective in improving the quality and detail of the images.

Prototype design

Creating a custom set of visual materials helped ensure the integrity and consistency of the app's graphic style. This is important for building a recognizable brand and maintaining a high level of user experience.

A series of illustrations have been developed specifically for the application, for use in additional game elements such as boosters, as well as in navigation components.

Result of our work