Design
Logo

Logo - RacePower

Our team designed a logo for a chip tuning studio that embodies an automotive theme, a sense of speed and an aggressive visual style
The team took these key aspects into consideration and started generating ideas. They did research on chip tuning and the automotive industry to get inspiration. After studying various automotive symbols and elements, the team compiled a pool of ideas and concepts
With dynamic perspective, we achieved an effect where the direction of the gaze rushes forward and creates a sense of movement
The team held a discussion and approached the customer of the chip tuning studio to get his feedback. The customer expressed delight at the brightness and aggressiveness of the options presented. They also emphasized that it was important to convey a sense of speed in the logo.
We have also developed a set of versatile logo variations that can be used in a variety of situations while maintaining brand recognition


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