10 rules for creating a corporate website

A corporate website is a full-fledged online resource, without which it is difficult, if not impossible, to imagine the work of a powerful business that operates in one city, operates throughout the country or expands, and even more so is already represented in the international arena. If there is no such resource yet, it’s time to take a closer look at its advantages and order the development and creation of professionals. Of course, you can do this on your own, but the question is acute - a loan if there are reliable specialists?

There are no trifles in the development of a corporate website - every aspect is important and requires a thoughtful approach and implementation. The success of the future resource depends on how well these aspects are taken into account.

Break your development into stages
First of all, it is worth looking at examples of pages on the corporate websites of competitors and other companies, the so-called “references”, in order to understand what exactly attracts them and what they would like to receive on their resource.

To create a corporate website, stages and sequence are important. When making requests for studios and agencies, identify important, primary things, as well as those that can be done later and improved over time. It is advisable that a structure be created, or at least graphically drawn on a sheet of paper, which in your opinion is suitable and ideal for the portal. There are certain online services that help programs develop a structure using their own efforts and then show developers how to optimize the expenditure of time resources.

Based on the set priorities, the stages of task execution in the development of a corporate website are formed, which will work by bringing in an audience and selling goods or services.

Stage 1. Home page
An important point in the implementation of the plan is the creation of a website for the company, starting with the main page. This is what people see when they first click on a link through a mailing list or in a messenger, or when they find a site in a search using key queries. In fact, the main page takes on the role of a landing page, but further transitions are not to other resources, but within the same site.

Contacts, where phone numbers, email addresses, offline office or representative office addresses are collected.
Information about the company’s activities, indicating the direction of work, partnerships, information about the founders, top management, and what exactly it can offer to the client.
A conversion form that allows you to directly connect to the communication channel - order a free call back, subscribe to the newsletter or immediately write an email.
It’s good when there is a specific list of services or goods that you can buy. Plus, the published benefits work well - what benefits will customers receive by placing an order or purchasing a product. All unnecessary elements are traditionally hidden so as not to overly clutter the page and not distract the attention of a potential client.

Stage 2. Landing pages (contacts, products and/or services)
To fulfill the function of a corporate website, landing pages must be created that are clear, accessible, interesting and attention-grabbing. These include the following:

Thematic headings.
Payment Methods.
Domestic and international delivery options
The rule of clear and collected subcategories with internal pages must be observed at all times. When they are completed, links to them are added to the menu to simplify the transition and quickly find the necessary offers.

Stage 3. Blog, cases, reviews, clients
When creating a corporate website, these elements are extremely important because they can solve the following problems:

They allow the client to understand what your company is like on the market and what people know/say about it.
Show that you have more than just a commercial function: having an informational blog with useful information allows you to form the opinion that you provide free informational and expert value - you give advice, recommendations, and help solve a number of issues, for example, in choosing household appliances or caring for upholstered furniture.
Several recommendations for blogging on a corporate website. Among them, pay attention to the following tips:

Full or partial copying of materials, in particular from competitors’ websites, is prohibited, as this will bring more negativity than benefit.
If you don’t plan to regularly update your blog, then you don’t need to introduce such a section at all. Materials dated last year will raise more questions from customers than answers, and even more so a desire to place an order.
Materials published here must be informational - the user will have enough commercial content in other sections.
Plus, a list of clients who are already cooperating with your company works well. If these are big names - a special advantage, but even if they are not very big - a potential client who is still rushing about ordering a photo shoot or a project for a new bathhouse from you, due to the published list of people who have approached you, will choose you.

12 Tips to Build an Effective Business Website -
Let's look separately at the cases. In fact, these are projects that have been successfully implemented, and they directly affect the retention of user attention on the site, as well as its promotion.

If at the time of site creation there is no component, it is better to create the page, but open it to the user when there is content to fill. You shouldn’t leave a page with just a logo if it has no content.

Stage 4. Information pages
On a corporate website, information pages show your expertise - in what you are strongest at. Plus, such pages allow you to get to know your partners and clients more closely and show your business in the most favorable light. Correct, clear, honest content significantly increases the level of trust and increases the likelihood of ordering a product or service from you.

One more nuance: if there are no ideas yet, or too little information, do not create such a page yet and, therefore, do not go through such a stage in the development of a corporate website

Stage 5. LC (Personal Account)
In a well-thought-out and functioning website for corporate information, the presence of a personal account plays an extremely important role. Look at this situation from the client’s perspective: simply clicking on the assortment is inconvenient, but when there is an account where you can send orders, view your purchase history, find out the exact amount to pay, choose a courier service - this is convenient, practical and says that the business cares about the client, both new and those who make purchases or order services not for the first time, on a regular basis. It’s important for marketers to get involved here too.
This is a rather complex and non-template part of the site, so it is extremely difficult to find typical templates - and it is not necessary. You need to engage in development when the remaining pages of the corporate website are already ready and fully filled out and posted.

The advantage of stage-by-stage development is that you can not only obtain information about the timing of a certain task, but also calculate the budget and when specific financial investments will be required. At the initial stage of the application, you can understand when the site will be completed, and for developers, a clear and transparent structure allows you to receive applications from a larger number of clients.

Choose a convenient CMS
A site is alive when the information presented on it is regularly updated. Their absence is very bad. At the same time, you need to understand that there is no limit to perfection, for example, if you don’t have photographs on display, then it’s time to add visual content to the description. For regular customers, this is an opportunity to understand and see that the company is growing, receiving new clients, developing, introducing new services, and receiving positive user feedback. Published successful cases are another incentive to order services or buy goods from you.

Please update these pages regularly:

Goods and services.
Methods of delivery and payment if we have reached a consensus on this issue with representatives of the services.
Add content to your blog for informational purposes.
The client is very demanding and does not forgive the lack of new and necessary information.

Access and technical support
It is necessary to constantly update access passwords in order to minimize the risk of their theft. New logins and passwords should be constantly duplicated on separate media. If the site is run by specialists, delegate to them a number of rights and responsibilities in this process with the possibility of access. As additional protection, special services are installed that protect passwords and block unauthorized logins.

Implementation of CRM systems
Unlike regular email, a management and control system has more advantages and benefits for the site owner. For an administrator or manager, messages that come into the system are processed an order of magnitude faster than via email. And it’s difficult to track email requests received 3-5 days ago without losing track of them.

Thanks to the CRM system, you can solve the following problems:
Track the current status of each application.
Add reminders to complete a specific request.
Track the application from initial status to receipt of goods at the branch or provision of services, including subsequent feedback.
Communicate with the client in any convenient form: telephone conversations, email correspondence, instant messengers or social networks.
A correctly chosen CRM system allows you to automate such routine processes as much as possible.

Keep backups
In professional slang for promoting a corporate website, backup means a backup copy of your resource. You can lose all your data in an instant, for example, due to a software failure or human factor. A page created according to all the rules can be lost in one second, which is why, in order to protect yourself from unpleasant situations, it is the responsibility of the site administrator to enable data storage, including automatically - directly on a secure hosting.

SDL - make a website for people
For a high-quality corporate website, customer focus is the most important - you create a resource not for yourself, but for the customer, including all his requirements and wishes. A mandatory aspect is feedback, which should be available directly from the site.

Monitor reviews, study what they write about you not only on the website, but also on review platforms. The content must be relevant, thematic, and meet the requirements - then it will be a full-fledged working resource, and not just another site with plus or minus normal amenities. Remember that the client wants to find a product or service quickly and with minimal difficulty.

Examples of corporate websites
Having considered what aspects a corporate website must have and listed them, we would like to remind you that a structure, a clear development plan and regular updating of content: text, photos, animation and video are important for a corporate website.

Among the examples you will find something that will please you and want to be repeated on your website in the following aspects:

Control system.
Correct layout and internal linking.
General usability.
Among the presented examples of corporate websites we have completed below, you will find what is most suitable for you and adapts to the type of business.
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