Mobile version or adaptive layout?

The most current trend of our time is the constant increase in the number of smartphone users, which leads to an increase in the time spent using these devices on the Internet. Any website owner who wants to maintain or improve the position of their business simply must take this trend into account.

What to do in this situation? How to please customers and at the same time make the site interesting and useful? There are two possible answers to this question:

Mobile version of the site.
Responsive web design and layout.
Both options have their strengths and weaknesses, and therefore the choice of each should be associated with the tasks and direction of the site.

The mobile version is a specially created subdomain based on the domain of the main resource, to which users of mobile devices are redirected. Positive aspects of the mobile version of the site:

Saving user traffic;
Specially written brief functionality that is convenient and quick to read on smartphones.

The high cost of an essentially separately created resource;
The need to carry out a large amount of work to develop and fill the site.
Adaptive layout is an alternative option, the essence of which is to create “rubber” elements on the main domain that adapt to any resolution and screen size. Positive sides:

Adaptation to all devices, be it tablets, smartphones, netbooks, computers or laptops.
Location of the entire site at one address without subdomains.
Savings on development costs compared to the mobile version.
Disadvantages of responsive web design:

The need for users to download the full version of the site, which leads to a large flow of traffic, loss of time and waste of money on the part of clients.
Extremely complex and sometimes impossible implementation of the “rubbery” of some elements, forced simplification of the design.
Based on the above, some conclusions can be drawn. So, if you are the owner of a serious website that is constantly updated and filled with information needed by visitors, then adaptive layout is your option. If your resource is aimed more at demonstrating limited information, be it contacts, prices, work schedule and product names, then the mobile version of the site is right for you.

In any case, choosing a version for mobile devices is not an easy task, requiring individual analysis and approach. We hope that our article will help you with this choice.
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