Android vs iOS or how to choose an application development platform

Which project needs Android applications?
Let's get straight to the point - we list situations where Android is definitely better.

Business has a wide audience. Android devices are used by 71% of smartphone users. Basically, these are residents of European, Asian, African countries, people of all ages, incomes, social status, etc.
  Цифры StatCounter на 01.06.2021 г
Choose Android for a vague audience or if there is no clear data on the demand for the product. This way you have a better chance of getting into the top ten. Of course, it’s better to do an audience analysis and develop a user profile before starting, but...

You will promote in Russia and the CIS. In Russia, there are 2.5 times more Android users than iPhone owners. In the regions this gap increases.

You are doing something radically new. Android is great for extraordinary products that differentiate themselves from the competition or are made for an undeveloped market. The platform has a lot of opportunities for creativity and experimentation.
What business needs an iOS app?
Project for monetization. According to statistics, iOS users spend on average 31% more in gaming and paid applications than Android users. What we mean is that for monetization, it is better to make an application on iOS with its more solvent audience

For e-commerce with premium products/services. Everything is simple here - iOS users make purchases through mobile devices more often and make a higher average purchase than Android owners. According to 2019 data, on average, an iPhone owner spends about $20 on one purchase, while an Android user spends only $11.

Technological startups with the prospect of entering the foreign market. It's faster to develop an app on iOS, which means you can bring the product to market faster. This time. If you plan not to limit yourself to Russia and the CIS, but to bring the product to the US, European or Canadian markets, iOS is better. In the US and Canada, about 60% of the population uses iPhone. That's two.

Projects aimed at generation Z. Zoomers were born with a phone in their hands and users aged 13-24 are among the most active audience of applications. They lead both in the number of sessions per day and in the total time spent in applications, and every second Russian aged 18 to 24 has an iPhone.

Consider the features of the Android platform
Android development is more difficult than it seems. Firstly, there are a huge number of devices running Android, so the application has to be adapted to different models. From ZTE to Samsung. Secondly, if there are only 15 versions of iOS in October 2021, then Android, if you count from 1.1 to 11, has as many as 23. Because of this diversity, an application can work perfectly on Android 9, but slow down or not launch at all on 7.1.

In 2015, 24 thousand different smartphone models ran on Android. Now, in order to capture 50% of the audience of Android users, the application needs to be adapted for at least 10 thousand models.

With an Android application you always have to choose: support many devices and OS versions or optimize applications only for the latest models. The last option is cheaper, but you will lose in the number of audience.

Consider the specifics of iOS development
The big plus of iOS is the same type of architecture. All basic functions are equally present in all IPhones. Developers do not need to check whether the devices have the required sensors or camera modules. This saves resources for the development team and saves you launch time.

For iPhone users, design is one of the key selection factors. Even an MVP should have stylish, albeit minimalistic, interfaces, intuitive controls and application structure. You won't be able to save money on design with iOS.
Developers only get access to beta versions with basic functions, and there is no way to prepare the application for an update in advance.

The only way is to work quickly and use native technologies: a new device or the final version of iOS is released, you immediately set a task for the developers and realize that you only have a few weeks left for updating and testing.

It is important to keep in mind that it will take 3-4 weeks for the application to be published in the App Store. All because of strict market rules. For the App Store to approve an app, it must be unique and useful. In general, we need to sing an ode about uniqueness, but we will briefly... For example, you made a beautiful application for time management. If its functionality, despite all the beauty of its interfaces, repeats dozens of similar applications, there is little chance of success.
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