Web design and its importance in website promotion

This category includes selling sites - online stores and one-page landing pages. Although search engines continue to insist that a page without text content or with a small number of characters has low information value, for a visitor to online stores, text descriptions of products are overkill.

Therefore, on the pages of individual products, the text is usually removed to the very bottom of the pages so that it does not interfere with the purchase decision.

The design of the selling page must contain a high-quality photograph of the product, name, brief specification and exact cost. A prominent Buy or Add to cart button is placed in a prominent place.

It is this decision that encourages the visitor to spend money. No one will read long and detailed product descriptions in an offline supermarket, so why would anyone expect to pay attention to the texts on online shopping sites?

The sales page of an online store generates good behavioral factors without any text, so search engines register the fact that the user receives complete satisfaction on the site. This is exactly what is required from a site for people - to help people solve life problems quickly and without problems.

A man wanted to buy something and found it on the website. I pressed one button and the order was sent to its destination. The search engine helped the user with his problem - it provided a quick search for the required product and its purchase via the Internet.

Landing design
Single-page websites are often called the future of the Internet. No other types of resources can provide the same level of conversion and quality of behavioral factors as landing pages.

A one-page selling website is implemented in the format of a sales funnel, which filters the target audience step by step and ultimately turns the visitor into a buyer with a high percentage of guarantee.

Some analysts express the opinion that in a few years literally all sites on the Internet will be designed according to the landing principle. If the site has many pages, it will be a landing site consisting of one-page pages with different domain addresses, grouped into a single whole using hyperlinks.

The one-page page contains a minimum of text - mainly advertising slogans and calls to action. But it contains a large amount of visual information that directly affects the visitor’s feelings.

As every marketer knows, people buy with their emotions, not their minds. Textual information is aimed at the mind, and emotions arise when influencing the subconscious, unconscious response habits. Therefore, it is much more effective to use graphic content rather than text to control visitor behavior.

On social media, 90% of the share and like buttons come from photos, drawings and videos. And only 10% of users share text passages.

Placing one or two short thematic videos on a website page increases the viewing time by several minutes. The search engine notes that the visitor remains on the site for a long time. Therefore, this is a high-quality resource and can be safely promoted higher in search results.
Как Стать Веб Дизайнером Самостоятельно и с Чего Начать
Design of niche sites and blogs
A completely opposite picture is observed in information projects. The design is most often done in the style of minimalism, and advanced gurus have no design at all.

There is no site header - only the main navigation. Or even there is no navigation at the top of the page.
The main space on the website page is occupied by text content. The target audience of information sites and blogs is used to reading texts, and beautiful design only distracts and prevents you from concentrating on understanding something new.
The “designer” elements on information sites are side blocks of links to the newest publications, sections and a site search form.

Studying and analyzing the state of web design on niche information projects, you can notice that the more popular the author, the more famous the brand, the more authoritative the guru, the smaller the share of web design on the pages of his blog.
Made on