What is the difference between a portal and a website?

The concept of a web portal is becoming increasingly popular on the Internet. But despite this, many people still confuse it with a regular service site. However, these are two completely different resources with different purposes and functionality. Every portal can be called a site, but not every site is a portal.

Before looking for differences between these two concepts, it is necessary to define each of them. The portal is a large platform with a large amount of different types of content and interactive services. The resource can be called a real information repository.

A high-quality web portal provides visitors with a large amount of useful information. At the same time, the resource has a simple and well-thought-out navigation so that each user can quickly find the necessary information. If developed correctly, the resource becomes a kind of guide that directs users to other sites. It is visited by people who have similar interests, work or hobbies.

A website is a resource of several pages united by one domain name. There are different types of websites. Their types depend on the purpose, functionality and type of content being posted. The most common examples of regular websites are blogs, corporate platforms, online stores, social networks, etc. Every day, people browse thousands of different websites online.
The difference between a portal and a website
Speaking about the differences between these two resources, it is worth noting that a web portal can be found on the Internet much less often than a regular website. The main reason is that the process of developing a portal is a rather complex and time-consuming task, the high-quality implementation of which can only be done by professionals. The cost of creating such a resource is several times higher than the cost of developing a regular website. If many people can create a website on their own using free engines, then with portals things are completely different.
Digital Agency CASTCOM specialists have a rich portfolio of creating web portals of various types. The agency team develops large information portals with a unique design and adaptive mobile versions for various devices.

The web portal has a number of features that distinguish it from the website and any other resources on the network:

Breadth of focus. If the site is focused on a specific topic and audience, then the portal, in comparison, has a wider coverage. The resource is dedicated to a variety of topics and covers a much larger audience. It is visited by thousands of people every day.
The main task of the Internet portal is to help the reader and find answers to his questions. To do this, the site contains links to external sites where the user can obtain the necessary information. Websites have a specific focus and focus on only one topic, product or service.
The key element in the operation of the portal is its navigation. The web site has a complex structure; without proper navigation, visitors will not be able to use all its capabilities. Navigation is important for the website to work, but not that important. When creating it, developers often focus on other elements.
Websites are targeted only at a specific target audience. Portals bring together people with different interests.
There are different types of sites, but they do not have a clear classification. For web portals, classification plays an important role.
The site has a simpler structure and functions. An Internet portal is a platform with a complex structure and a large number of possibilities.
Comparison of portal and website
The uniqueness of the web portal lies in the fact that it provides visitors with a large amount of information and various content, as well as interactive services and links to other Internet resources. On such a platform you can simultaneously read news, view mail and weather forecasts, participate in discussions, etc. This is convenient for the visitor and beneficial for the owner. With the help of such diversity, you can maintain the interest of the audience for a long time.
When posting such a large amount of content and services, it is important not to forget about usability. For a portal with such large volumes of data, it is important to develop competent navigation that will be simple and understandable for users. It is important for the reader to quickly find answers to all questions of interest.

Creating an Internet portal with such a complex structure is more expensive, but its owner receives a unique resource with many functions and services. With its help, the owner will be able to receive high income.

Portal orientation
Depending on the topic, web portals can be horizontal or vertical. Horizontal (universal) platforms are able to reach a wider target audience. On them you can find news, educational, entertainment, games or any other information. The most famous example in Runet is Yandex.

Vertical platforms have a specific orientation. They are aimed at a smaller audience. In this case, the resource is more reminiscent of a regular website, since it provides the maximum amount of information on one topic. These can be entertainment, educational, corporate or any other portals. A separate type among vertical resources are regional portals of cities, regions and regions. Today they are in everyone, even in the smallest settlements.

Vertical portals are usually visited by groups of regular visitors who communicate with each other on a forum or in a chat.

An Internet portal is a virtual resource with a complex structure, a large amount of information and various services. It attracts thousands of users by providing them with the information they need by redirecting them to third-party resources. At the same time, a portal is one of the types of websites.

Complex structure and large volume of content are the determining factors for developing thoughtful navigation. Creating a portal is more difficult than any other type of website. A whole team of professionals, consisting of developers, SEO specialists and marketers, is responsible for the creation of portals in CASTCOM. We develop high-quality horizontal and vertical portals. For each customer, the agency provides an individual approach to create a resource that will most accurately present the information, product or service of our client to the audience.

To develop modern Internet portals, the CASTCOM team uses an already proven algorithm of actions that helps to quickly and efficiently create resources of any level of complexity. All portals developed in our agency have a complex structure, user-friendly navigation, a bright unique design and an adaptive mobile version for working with the resource on all popular devices. Despite the complexity of the resource structure, its load and content, the portal, like any other modern virtual platform or website, must be adapted for smartphones and tablets.
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